Having grown from a small start-up to a full team of technology, policy, and healthcare experts, HealthTech Consulting sought a refreshed brand that would convey its experience and breadth of insight. It brought Affina onboard to guide this process.
We conducted a series of working sessions with HealthTech Consulting’s founders as well as employees to determine how the company has evolved and what key positioning made sense for current and potential clients. We then delivered a brand platform, which informed the creation of a new logo and website.
With bright, modern colors and a more engaging copy tone, the new communications present HealthTech as a trusted, approachable partner for state and federal agencies. Instead of a “must have” that got little attention in the past, the new website now serves as a key sales tool.