Genoa Healthcare

OBJECTIVE

The nation’s largest provider of pharmacy, outpatient telepsychiatry, and medication management services, Genoa Healthcare asked Affina to create a new look for its quickly expanding locations and marketing communications.

STRATEGY

We created a new brand identity system that would appeal to Genoa Healthcare’s multiple audiences – health care providers, health plans, and consumers – with bright, modern colors and realistic, approachable photography. Once a concept was chosen, we art directed a photoshoot and created guidelines that would make continuing the look easy.

OUTCOME

The new guidelines and photo library have enabled Genoa Healthcare’s existing and new locations to ensure a consistent look for signage and marketing regardless of location.