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Turning Toward Hope

Turningpoint, a nonprofit in River Falls, Wisconsin, helps victims of sexual violence, domestic violence and child abuse. We explored ways to use these issues’ three symbolic colors together. We created an abstract 3-pointed, intertwined mark, symbolizing the three causes in an elegant, yet sophisticated way. The identity system defines a systematic way to create new sub-brands within Turningpoint.

Brand Identity GuildelinesIdentity SystemLogoPrint Collateral