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Paeonia Floral

A Peony by Any Other Name

Building on the capable roots of established, upscale neighborhood flower shops, we engaged research to devise a new brand platform. The new personality – elegant, insightful, and vibrant – became our source for Paeonia (L., peony) and its mark: a graceful typeface complemented by supple petals in a playful palette of orange, deep pink, and intense green.

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