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Ellen Shaffer

I Write, Therefore I Am

Designing for a Twin Cities-based freelance marketing communications writer, we realized our imagery must enhance Ellen’s copy without competing for attention. Subtle, elegant design elements with an approachable and warm color palette lend a sense of personality to print collateral and the website, while the typewriter-influenced logo lends instant recognition and a hint of fun to Ellen’s profession.

Identity SystemLogoPrint CollateralWebsite