background image

Earthwise

A Decision of Conscience

While remanufactured toner cartridges and recycled tape cartridges certainly aren’t new to the market, companies have traditionally focused solely on their cost savings: ignoring the potentially lucrative “green” message. We helped Imation balance two distinct benefit messages – high quality and environmentally friendly – with a logo and packaging that appear less corporate and softer than traditional Imation materials.

Brand Identity GuidelinesIdentity SystemLogoPackagingWebsite