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Cairn Ventures

The Right Equation

When a small venture capital firm focusing on girls and women in math and science came to us for help creating its new brand, we considered it an ideal fit. We used the symbolism of a cairn, which is a mound of stones used as a landmark, to create the name: CairnVentures. Just as hikers look to a cairn on their path, so can female scientists and mathematicians look to this firm. Building off the name, we created a logo and an identity system.

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