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Amy Zaroff Events + Design

An Event to Remember

When Amy Zaroff purchased Give My Regards To, a stationery store, she was reluctant to change its name due to existing brand equity. Yet as she evolved the company into a full-service event planning business, our research showed that the brand had become linked to her: a person. So we helped Amy and her team rebrand as Amy Zaroff Events + Design. We developed the logo, identity system and website in subtle colors that are neutral enough to let images of her work shine.

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