Two Tall Distilling
Nick Hanson and Dave Farnia, a pair of engineers and friends, sought to create a distilled beverage company that would reflect the character of their central Wisconsin home. While they had the vision and technical know-how to create the start-up, they turned to Affina for help creating a brand.
We began by exploring naming options including those that played off the Wisconsin angle and the scientific viewpoint the owners planned to bring to the distilling process. The founders, however, chose a playful name that played on a fun personal trait: They are two tall guys, after all.
With Two Tall Distilling decided upon, we developed a logo with an elongated feel that conveys the idea of height in a “person” shape with a hand-drawn feel. We then developed bottle labels that expanded up this unique look.