67% of companies today have a cause program
97% of CMOs view cause branding as a valid business strategy
72% of CMOs say the economy will not impact engagement in cause
40% of CMOs cite an increase in sales/retail traffic due to brand’s association with philanthropic activity
86% of women and moms say it is important for companies to support a cause
69% of moms (and 64% of women) say they will try a brand because it supports a cause
58% of moms (and 52% of women) say they will pay more for a brand that supports a cause she cares about
76% of women would recommend a brand to others because it supports a cause she cares about
Source: Mike Swenson, President, Barkley Public Relations, “The Power of Cause Branding: Brand Success Stories,” M2W 09 Conference
Holiday season. Buying season. Giving season. Is your organization giving back this season? The above statistics speak loud and clear – women support brands that care. How will she know you care about something if you don’t tell her? If you are a company/brand/organiziation that is giving back, share the news.
“I have found that among its other benefits, giving liberates the soul of the giver.” -Maya Angelou
This holiday season and into the new year, we will be giving back to our community by donating our time to Laura Jeffrey Academy, a St. Paul charter school for girls in grades 5-8. Affina employees are teaching a 7-week elective course on branding. We are teaching them what a brand is and how that definition can be applied to the Laura Jeffrey Academy brand. We are teaching them that brands are more than just a logo. THEY are teling US what the school’s brand should be – they are the customer.
Celebrate the gift of giving this season and share the news.