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Certified WBENC Women's Business Enterprise

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‘Tips/Advice’

MARKETING TO MOMS: Purpose-Driven Marketing, Part 2 of 2

by Renita Van Dusen

“You can align your business objectives with doing good in the world. Moms expect more from their brands,” says Ian Wolfman, SMO, imc2. This certainly isn’t a new idea, but it definitely is becoming more popular, acceptable, and even expected with brands. In fact, there is a movement out there that promotes just that: Conscious Capitalism. The real goal is […]

MARKETING TO MOMS: Moms Talk, Part I of 2

by Renita Van Dusen

“Busyness is the new social status for moms,” says Amanda Stevens, speaker at the 2010 M2Moms Conference in Chicago. In fact, 71% of moms are in the labor force full time (and this doesn’t include work-at-home moms). A simple look around confirms what we moms already know: Whether we’re rushing off to a board meeting or picking up the kids […]

Design with Authenticity and Passion

by Renita Van Dusen

I promised a few bits and pieces from my presentation at the 2010 M2W Conference last week on Her Brand Matters: Creating Brands That Resonate … Here is a bit more … Is your brand real? Good design for women (for all, for that matter) is AUTHENTIC. The difference between good brands and great brands is the authenticity factor. Brands […]

Rebuilding the Economy: Designing with the Female Consumer in Mind

by Renita Van Dusen

Why? The question really is, “Why not?” Women represent $20 trillion in annual spending – a growth market bigger than China and India combined. “Understanding and meeting women’s needs will be essential to rebuilding the economy; therein lies the key to breakout growth, loyalty, and market share,” according to Michael J. Silverstein and Kate Sayre, authors of “The Female Economy,” […]

Online favorites

by Emily Tritabaugh

Where do you go when you want to be inspired? Whose blog do you visit? Whose Twitter feed do you scroll through? Whose brain would you like to pick over coffee or lunch? Need a break? Check out our favorites: Inspiration: Design*Sponge [follow Design*Sponge] Interesting reads: Fast Company [follow Fast Company] Technology trends: Geek Girls Guide [follow the Geek Girls […]

Napkin Doodles

by Jessica Zubrzycki

As I kid, I vividly remember doodling on every surface imaginable – notebooks, class assignments, the sidewalk (who didn’t have sidewalk chalk ?!). I even doodled on our yellow shag carpeting that was stiff enough to hold the outlines of my finger drawings. I may have doodled out of boredom or as a distraction to something of mild interest – […]