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Certified WBENC Women's Business Enterprise

Archives

‘Miscellaneous’

CAR SHOPPING WITH A SALESWOMAN

by Renita Van Dusen

The other day after a client meeting and before I had to pick up my 2YO from daycare, I had an hour to spare. My lease is up on my current car in 2 months, and I was anxious to try out a few new cars since I had no idea what car I want to drive next. Perfect. One […]

Incredible Women Making A Difference: A Lesson From Breast Cancer Survivors

by Renita Van Dusen

Sometimes I get jealous at breast cancer survivors. I know this is an awful thing to say. Of course, no one wants cancer. But the part that I envy is this: Most of the women I know who have breast cancer ARE survivors. They are living with cancer. They are fighters. My mom was a pancreatic cancer patient, and she […]

Show me a woman!

by Renita Van Dusen

In prepping for the Peter McClellan Radio Show that I’ll be on tomorrow (Wednesday, June 16, 4-5pm on 1570AM), I was thinking back to examples of poorly executed brands that target women. Top of mind has always been the Aflac Iron Girl brand. I heard about this great concept — a duathalon just for women — a few years back. […]

Would you design … men’s deodorant?

by Renita Van Dusen

I was at lunch yesterday with a new business friend and we were discussing our respective companies. Knowing that I am considered an “expert” in marketing to women, he posed this question to me: “What would you do if a company asked you to design new packaging for something like … men’s deodorant, for example?” I paused. Laughed. And then […]

Illustrative Greeting Cards

by Jenn Jacobson

It’s the little things in life that matter. That’s why we’re loving these uniquely illustrative greeting cards made by graphic designer Blanca Gomez! The simple illustrations and messages make each of these cards perfect for almost any occasion. You can shop greeting  cards, prints or wall stickers (my fav!) designed and illustrated by Blanca on her Etsy site: http://www.etsy.com/shop/blancucha or […]

What is it about Bacon?

by Jessica Zubrzycki

It seems that lately, the bacon trend has taken over our lives! People have turned this repulsive meat into a universal commodity. I know, this is only my opinion…but I cannot hold back any longer! What is it about this salty, fatty, greasy meat that is so fascinating? We’ve seen bacon as a comfort morning treat, but now we’ve all […]

Napkin Doodles

by Jessica Zubrzycki

As I kid, I vividly remember doodling on every surface imaginable – notebooks, class assignments, the sidewalk (who didn’t have sidewalk chalk ?!). I even doodled on our yellow shag carpeting that was stiff enough to hold the outlines of my finger drawings. I may have doodled out of boredom or as a distraction to something of mild interest – […]

Sweet Tees!!

by Jessica Zubrzycki

Who doesn’t love a good T-shirt? Nobody! That’s right – check out DESIGN BY HUMANS, a community of artists and t-shirt lovers who know how to combine fashion and comfort. DBH is an ongoing t-shirt design contest where people can create, share, buy and talk about art and t-shirts. There are practically limitless designs to browse and purchase from. These […]

The Power of Good Design

by Jenn Jacobson

I recently watched an excerpt from a documentary about Aaron Draplin, a graphic designer who shows no shyness in his passion for design. The excerpt tells a story of how Draplin purchased an old 50’s motel sign from a Russian couple who had taken over a Missouri motel. While in Missouri picking up his sign, he asked the couple to […]

Women business owners: Finding time to work on your business

by Renita Van Dusen

Women and multitasking. Sometimes these two words seem inseparable – and that’s especially true with women business owners. Many of us are juggling work, family, and more, yet we thrive on the sense of accomplishment we get from “doing it all.” When it comes to business, however, many of us might not be focusing on the right “all.” That’s where […]