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Certified WBENC Women's Business Enterprise

Archives

‘Marketing to Women’

Inspirational Toy for Girls: LOVE THIS!

by Renita Van Dusen

I’m glad I have two little girls. Why? Because I can buy this toy made especially for girls and no one will know that I’m actually buying it for ME. This idea is so cool. I have a girl-crush on Debbie, the inventor. I can’t wait for it to arrive on my doorstep.  Continue Reading

CAR SHOPPING WITH A SALESWOMAN

by Renita Van Dusen

The other day after a client meeting and before I had to pick up my 2YO from daycare, I had an hour to spare. My lease is up on my current car in 2 months, and I was anxious to try out a few new cars since I had no idea what car I want to drive next. Perfect. One […]

MARKETING TO MOMS: Purpose-Driven Marketing, Part 2 of 2

by Renita Van Dusen

“You can align your business objectives with doing good in the world. Moms expect more from their brands,” says Ian Wolfman, SMO, imc2. This certainly isn’t a new idea, but it definitely is becoming more popular, acceptable, and even expected with brands. In fact, there is a movement out there that promotes just that: Conscious Capitalism. The real goal is […]

MARKETING TO MOMS: Moms Talk, Part I of 2

by Renita Van Dusen

“Busyness is the new social status for moms,” says Amanda Stevens, speaker at the 2010 M2Moms Conference in Chicago. In fact, 71% of moms are in the labor force full time (and this doesn’t include work-at-home moms). A simple look around confirms what we moms already know: Whether we’re rushing off to a board meeting or picking up the kids […]

Green and Proud of It: Part III

by Renita Van Dusen

Our final installment of the Environmental Footprints series looks at how speaking up about your smart environmental choices can attract female consumers – and increase your brand’s worth. Creating a smaller environmental footprint is ethically smart. Yet many companies, focused solely on profitability, view environmentalism as an expensive endeavor. If they don’t see a way to make money off it, […]

True eco-benefits vs. greenwashing, Part II

by Renita Van Dusen

Kermit the Frog famously sang, “It’s not easy being green.” Well, to environmentally conscious consumers’ dismay, these days it seems being green – or claiming your company or product is green – is perhaps too easy. As some companies have tried to mislead consumers with claims, trying to figure out what’s truly eco-friendly can be increasingly frustrating.  Several websites search […]

Women + Green = Opportunity, Part 1

by Renita Van Dusen

Green has been a buzzword for years, yet most companies think of being eco-friendly only in terms of products. They wonder what can they sell that’s organic, fair trade, environmentally friendly, etc. But what about companies that already have well-established products and don’t want to reinvent what’s already selling well? And what about companies that sell services instead of products? […]

Michele Tafoya: Smart, inspirational, real.

by Renita Van Dusen

I attended a Women of Influence luncheon today, with Michele Tafoya as the guest speaker. From afar, Michele has always been one of my heroes. I have been a sports fan and an NFL fan (more specifically, Vikings fan) my whole life. I am continually in awe watching Monday Night Football games with Michele interviewing the big boys. From a […]

Purse Strings Interview

by Renita Van Dusen

Last week I was fortunate enough to be interviewed by Maria Reitan, of Carmichael Lynch Spong, for a radio show she hosts called Purse Strings. We discussed the influence of design on women and the top three tips I have for companies seeking to market to women. Enjoy! http://www.affinadesign.com/interview.html

Show me a woman!

by Renita Van Dusen

In prepping for the Peter McClellan Radio Show that I’ll be on tomorrow (Wednesday, June 16, 4-5pm on 1570AM), I was thinking back to examples of poorly executed brands that target women. Top of mind has always been the Aflac Iron Girl brand. I heard about this great concept — a duathalon just for women — a few years back. […]