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Certified WBENC Women's Business Enterprise

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‘Green/Sustainable’

Green and Proud of It: Part III

by Renita Van Dusen

Our final installment of the Environmental Footprints series looks at how speaking up about your smart environmental choices can attract female consumers – and increase your brand’s worth. Creating a smaller environmental footprint is ethically smart. Yet many companies, focused solely on profitability, view environmentalism as an expensive endeavor. If they don’t see a way to make money off it, […]

True eco-benefits vs. greenwashing, Part II

by Renita Van Dusen

Kermit the Frog famously sang, “It’s not easy being green.” Well, to environmentally conscious consumers’ dismay, these days it seems being green – or claiming your company or product is green – is perhaps too easy. As some companies have tried to mislead consumers with claims, trying to figure out what’s truly eco-friendly can be increasingly frustrating.  Several websites search […]

Women + Green = Opportunity, Part 1

by Renita Van Dusen

Green has been a buzzword for years, yet most companies think of being eco-friendly only in terms of products. They wonder what can they sell that’s organic, fair trade, environmentally friendly, etc. But what about companies that already have well-established products and don’t want to reinvent what’s already selling well? And what about companies that sell services instead of products? […]