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Certified WBENC Women's Business Enterprise



Incredible Women Making A Difference: A Lesson From Breast Cancer Survivors

by Renita Van Dusen

Sometimes I get jealous at breast cancer survivors. I know this is an awful thing to say. Of course, no one wants cancer. But the part that I envy is this: Most of the women I know who have breast cancer ARE survivors. They are living with cancer. They are fighters. My mom was a pancreatic cancer patient, and she […]

Michele Tafoya: Smart, inspirational, real.

by Renita Van Dusen

I attended a Women of Influence luncheon today, with Michele Tafoya as the guest speaker. From afar, Michele has always been one of my heroes. I have been a sports fan and an NFL fan (more specifically, Vikings fan) my whole life. I am continually in awe watching Monday Night Football games with Michele interviewing the big boys. From a […]

Design with Authenticity and Passion

by Renita Van Dusen

I promised a few bits and pieces from my presentation at the 2010 M2W Conference last week on Her Brand Matters: Creating Brands That Resonate … Here is a bit more … Is your brand real? Good design for women (for all, for that matter) is AUTHENTIC. The difference between good brands and great brands is the authenticity factor. Brands […]

Design with inspiration

by Renita Van Dusen

How do you successfully create a brand that resonates, especially with your female consumer? Design with inspiration. What does that mean? It means doing your research, doing your homework, being inspired by your audience. Getting the right strategy in place to nail the creative. From a previous M2W (Marketing to Women) Conference, I heard these statistics: 50% of women surveyed […]

Creating Brands That Resonate

by Renita Van Dusen

Wow – just back from presenting at the 2010 M2W (Marketing to Women) Conference – and am trying to catch my breath! Great conference this year and so much to take back and apply … I met and networked with the many thought leaders from the marketing to women space, including Marti Barletta, THE author of Marketing to Women; Bridget […]

Affina sponsoring and speaking at M2W

by Jenn Jacobson

Our very own, Renita Van Dusen, founder and CEO of Affina is speaking at this year’s 6th Annual M2W: Marketing to Women Conference! Van Dusen, passionate about building brands and helping clients communicate in a visual language that speaks to women, while also envoking an emotional response, will be covering the HOW of marketing to women. By now, we all […]

New Exhibit – 17 Swedish Designers

by Jenn Jacobson

A new exhibit featuring seventeen progressive women in the field of design will be on display at the American Swedish Institution in Minneapolis January 29th – May 30th! The exhibit displays the suggestion of contemporary thoughts and solutions in developing good design for everyday use. Since all seventeen women are Swedish and from the same generation, they share a common […]