Our passion has always been advocating for women and girls. And we want to act on that, not only through design but also through community service. That’s why we’ve devoted hundreds of hours of design and community service to non-profits such as Laura Jeffrey Academy, Art Buddies, WomenVenture and Turningpoint for Victims of Domestic and Sexual Violence, just to name a few. Our founder, Renita Van Dusen, currently serves on the Girls in Action Advisory Board.
While we’re always looking for ways to help out in the community, we dedicate much of our time and energy to PurpleRide. In 2005 Renita and her siblings founded PurpleRide for Mom, a bike ride across the country to honor their mom, who died of pancreatic cancer a few months prior. With the local pancreatic cancer community, Renita lead forces to turn PurpleRide into an annual Twin Cities bike ride to raise funds for pancreatic cancer research. Renita’s unwavering passion was a bit contagious. Our team has since spent hundreds (maybe thousands!) of hours planning, designing, volunteering, raising money, and even riding our bikes for PurpleRide Twin Cities.
The annual Twin Cities event has raised $1.5 million dollars for the Pancreatic Cancer Action Network, and PurpleRide has grown into a national event structure that includes nearly 50 annual walks, branded as PurpleStride®.