A medical device company, AbiliTech seeks to improve the lives of people affected by neuromuscular disabilities with its exoskeleton products. The company launched with an incredible team, deep industry insight, and a well-developed product. It sought Affina’s help in creating a brand that would resonate with patients, doctors, and investors.
While the internal team had spent ample time brainstorming company names, it soon realized the process of finding a trademarkable option with accompanying URL can be incredibly challenging. We took over the assignment and came back with a series of thoughtful recommendations.
After the name AbiliTech was chosen, we developed a logo and image system to get the med-tech start-up marketing itself in a smart way.